DigitalituM Podcast - At the Intersection of Manufacturing and Digital Transformation
Manufacturing has its challenges. Digital Transformation has its challenges.
Welcome to the DigitalituM Podcast, where we delve into the intersection of manufacturing and digital transformation.
Manufacturing, a cornerstone of our global economy, faces various challenges—from optimizing production processes to ensuring quality control and maintaining a skilled workforce. In parallel, the digital transformation journey presents its own set of hurdles. Integrating new technologies, managing data, and fostering a culture of continuous improvement are just a few of the obstacles companies encounter.
In this biweekly podcast, we'll discuss these problems and, more importantly, the solutions making a real difference on the shop floor. We'll dive into how cutting-edge digital technologies like Augmented Reality (AR), Virtual Reality (VR), the Internet of Things (IoT), and Artificial Intelligence (AI) are being leveraged to address specific use cases. Whether it's enhancing training programs, improving machine maintenance, or optimizing production workflows, these technologies pave the way for smarter, more efficient manufacturing operations.
In the DigitalituM Podcast, we introduce you to some of the industry's leading voices and peers at the forefront of this digital revolution. They'll share their insights, experiences, and the transformative impact of digital tools in their respective fields.
So, please sit back, relax, and join us as we explore the intersection of manufacturing and digital transformation.
Welcome to the DigitalituM Podcast!
DigitalituM Podcast - At the Intersection of Manufacturing and Digital Transformation
DigitalituM Podcast Episode 21 - Karen Escobedo - Tri-Sphyre - From Accounting to Automation: Dredge Simulators, Drives & Women in Manufacturing
From Accounting to Automation: Dredge Simulators, Drives & Women in Manufacturing with Karen Escobedo (Tri-Sphyre)
Episode Summary
Karen Escobedo shares her unconventional path from accounting student and fresh MBA grad to business development in industrial automation. We explore Tri-Sphyre’s work in PLC/HMI/drive integration, their rapidly growing footprint in the dredging industry, and why hands-on simulation training is essential. Karen also opens up about navigating a male-dominated field, building confidence, and practical ways teams can leverage AI (ChatGPT, Claude) for faster learning, quoting, and software work.
What You’ll Learn
- Career pivot with impact: How a first on-site visit reframed Karen’s trajectory and the value of “seeing the line” end-to-end.
- What Tri-Sphyre actually does: Industrial controls integration (PLCs, HMIs, drives), commissioning, and remote support that shortens downtime and reduces emergency trips.
- Dredging 101, simplified: What dredges are, why connectivity is hard in remote locations, and how smart controls + telemetry change support economics.
- Dredge Academy simulator: A physical, multi-screen, customizable simulator (scenarios, safety modules, reporting) that lowers onboarding/training cost and risk—moving from iPad controls to full hardware joysticks for realistic haptics.
- DredgeIQ “black-box” insight: Process rewind to review operator actions, built-in alerts/messaging for parts & maintenance, and integrated remote access for faster triage.
- Beyond dredging:
- TS Pro Flow for consistent, energy-efficient pumping operations (wastewater & dredging).
- Grab Max for bulk material handling with better control and reduced equipment wear.
- Service footprint & ethos: Southeast and Texas roots with nationwide support—go-anywhere response oriented around practical uptime.
- SPS Atlanta preview (Sept 16–18, GWCC): Tri-Sphyre’s first self-hosted tradeshow presence—hands-on demo of the dredge simulator and Emotron drives; target outcomes and who should stop by.
- Women in manufacturing: Bridging the technical-communication gap, staying confident amid bias, and tapping mentorship communities/panels to accelerate growth.
- AI that actually helps:
- Using ChatGPT to build quick technical study guides/flashcards and to accelerate quoting with structured time estimates.
- Using Claude for code help and debugging.
- Striking a healthy balance so AI augments (not replaces) learning.
Connect & Follow
- Visit Tri-Sphyre at SPS Atlanta, Sept 16–18 (Georgia World Congress Center), and see the simulator live. https://sps-americas.us.messefrankfurt.com/usa/en.html
- Connect with Karen Escobedo on LinkedIn: https://www.linkedin.com/in/karenesc/
- Learn more about Tri-Sphyre: https://tri-sphyre.com/
and LinkedIn: https://www.linkedin.com/company/tri-sphyre/ - Host: Markus Rimmele with Digita
Stay tuned for more inspiring conversations about manufacturing and digital transformation. Also, remember to follow and subscribe to the DigitalituM Podcast for exclusive insights from industry leaders and innovators.
We appreciate your likes and comments. If you feel you can add value to this podcast series and want to be our guest, send an email to Sales@DigitalituM.com
Markus Rimmele (00:01)
Welcome to the DigitalituM Podcast. Our guest today is Karen Escobedo. Welcome.
Karen Escobedo (00:10)
Thank you, Markus I'm excited to be here.
Markus Rimmele (00:13)
I'm glad and ⁓ let's dive right into it. ⁓ Tell us a little bit about yourself. ⁓ I read that you have actually a background in accounting and you just did your MBA. ⁓ How did you get into this and how did you get into what you're doing now? Tell us about it.
Karen Escobedo (00:34)
Yeah, so my background is definitely not the typical career path you'll see in manufacturing. Try-Sphyre started in 2022 and that's when I was still at the University of Georgia doing my accounting degree. And so in the fall semester of 2022, I joined Try-Sphyre as an intern. I was doing the basic bookkeeping and then simple vendor outreach. And then in 2023,
I think is when my career, specifically in manufacturing, started to really take off. Gilberto gave me the chance to go visit a customer site with him. And to me, it was like the first day of school, right? I had never been on a customer site before. I knew a little bit about what we were doing, doing the purchasing, seeing a little bit about the projects. But going to the customer site, I think, was the coolest experience at that time for me.
I got to see how things go at the beginning of production. And that's when I started to learn more, get more involved with the TriSphere, do more of the business side. And that really just set my career path in a different direction. I still love accounting. It's a challenge for me, but I love the challenge of learning more technical things, being able to talk to our customers. And I still feel that sense of
first day of school excitement when I go to a customer site, I'm able to talk with them, ⁓ see how we can help them. And the excitement I think also really comes from our customers, ⁓ seeing the value we bring, seeing how quickly our team can help ⁓ solve issues after they've been down for a while. And it was definitely not the typical path you see. I didn't come from a technical background. I come from accounting, the business side.
But it's being able to see everything in person is what changed my career path. And I'm grateful that Gilberto gave me the chance to go. now, again, every time I go visit a customer, I'm excited to see what they do and how we can help.
Markus Rimmele (02:41)
That's a great story. Tell us a little bit ⁓ what type of ⁓ factory or manufacturing place was this first place you visit without ⁓ maybe going into details and naming ⁓ the site.
Karen Escobedo (02:54)
Yeah.
Yeah. Yeah. So it was a company here in Georgia that they do manufacturing for automobile parts. ⁓ like the roof rails and everything. And it was really cool seeing the testing that was going on, seeing the equipment move from the beginning of a Lionel to the end and how Gilberto could manipulate the data being connected to the program. And it was all new, new experience for me. I had never seen that before. So it was really cool.
Markus Rimmele (03:03)
Mm-hmm.
Karen Escobedo (03:23)
changed, I think, my career at that time.
Markus Rimmele (03:26)
Yeah, seeing a factory from the inside and see how everything moves around the machines, the robotics, the movements, that is quite fascinating. And I have been more or less my entire career in this field and I'm still fascinating seeing a new factory and seeing the fuss and bluff there. ⁓ What you're actually... ⁓
Karen Escobedo (03:39)
Yes.
Yeah.
Mm-hmm.
Markus Rimmele (03:52)
What is Trisfair actually doing and in what specific field are you guys helping clients?
Karen Escobedo (04:00)
Yeah, so Tri-Sphyre LLC focus on system integration on improving operations for industrial clients. We do the design programming and integrating automation solutions for PLCs, HMIs, and drive controls to just really help the plant and equipment run more efficiently. Our team also helps provide engineering, commissioning, and remote support services, which is an area that we're kind of.
looking more into that we think is providing a lot of value to our customers. And as far as industries right now, we're in the steel, manufacturing, energy, and then we're pretty heavily focused on the dredging industry as well. ⁓ And that's where we're focusing on helping automate dredge operations, enhance safety, and provide technical support through the various products that we have right now.
Markus Rimmele (04:49)
For listeners which are not familiar with the dredging industry, could you explain that further? What do they do there? What's the process?
Karen Escobedo (04:59)
Yeah, so.
Yeah, so for the dredges that have gone to, they're sitting on a lake, but they also can sit in the ocean. they're really big. ⁓ It depends what specific dredge you're on, but they ⁓ excavate material from the ground, whether that be gravel, sand, and that's used in other parts of the process later on.
Markus Rimmele (05:24)
So it's actually kind of like a ship ⁓ swimming and has a big digger to get stuff from the ground. And ⁓ what are you guys particular ⁓ doing there?
Karen Escobedo (05:30)
Yeah, exactly.
Yeah, so we right now we're very involved again in that aspect.
We have a lot of products that are specific to the dredging industry. So we are rolling out right now our Dredge Academy simulator, which is helping operators train in a safer, realistic environment. And the value that it also provides apart from being safer is that it's reducing the onboarding costs, training costs. And you know, when you're onboarding someone on a piece of equipment that's so pricey,
Markus Rimmele (05:50)
Mm-hmm.
Karen Escobedo (06:13)
things can break, right? So the benefit to them is that if you break something, it's online. There's no real damage done. And then we also have our HMI control systems that we have in place, the DreadJoyCube platform, which is ⁓ process controlled. It's making it more safe, more precise, and it's helping reduce downtime.
Markus Rimmele (06:14)
Mm-hmm.
Wow, that sounds very interesting. Tell us a little bit more about that academy and how this training is actually done. Is that kind of like a digital twin of a treasure where you can simulate the whole thing? How is it visualized? Is it just on a screen, on an iPad, or is it even happening in virtual reality? Tell us a little bit more about that.
Karen Escobedo (07:05)
Yes, so right now we have the demo set up in our office. So we have five monitor screens in the front so you can have the view of the dredge. And then you have two screens on the desk in front of you which is where you have your HMI program and you're looking at the controls and everything of the dredge. And then instead of having the physical hardware right now, we are working with iPads where you're able to move the joysticks and the buttons and.
see how the dredge is operating. And then in the future, we're going to move away from those iPads to have the physical controls. And I think that the physical controls is really going to help customers ⁓ train their operators in a realistic environment. They know what the controls are, how hard to move them and whatnot. And then it also has, ⁓ it's fully customizable to the plant operations. It's not ⁓ a one dredge fits all.
It's customizable to that company and it hasn't built in scenarios as well where if they think their operators are lacking a specific safety issues, ⁓ we build that in and then the management can get their reports on how long they're training, if they bypassed any key things that they need to be aware of. And I think it's been really well the development so far.
Markus Rimmele (08:27)
And so it's really a physical unit with a bunch of screens. Right now, they control with iPads, but in the future, you really want to have the mechanical handles and switches. And so this person is kind of like in the cockpit of that treasure and gets the full simulation.
So kind of similar as I just imagine in my head like an airplane ⁓ simulator. Kind of like the same feeling.
Karen Escobedo (08:50)
Yes.
Yes, that's right. That's what we're working on right now. And there had been talks at one point of doing this online. It might be easier, more accessible. But I think it's better for the end user to have the physical system. ⁓ You wouldn't want to have your airplane pilot training just online. You want them to be familiar with the whole setup of everything. So that's what we have right now in the office. And it's looking really great.
Markus Rimmele (09:24)
Yeah, you want the haptics and the hand movements and also the feedback feeling of it. And so that's one kind of product you do. And then on the other hand, you also develop ⁓ custom HMI solutions for the stretchers.
Karen Escobedo (09:32)
That's right.
That's correct, we have the Dredge IQ platform and that's just again to, it provides more, I guess reporting than what's typically available in the market. And then it has built in messaging systems where if they need parts, ⁓ maintenance or anything, they either put in their contact, whether that be our team or their own team at their plant and they get a quick message, hey, we ran out of this part and we need it urgently.
Markus Rimmele (09:54)
Mm-hmm.
Karen Escobedo (10:13)
or we're experiencing downtime, can we please get someone, whether that be the Tri-Sphyre LLC to come help us out urgently or even remote in, is beneficial to our customers, right? Sometimes we can fix the issue remotely and that's the great thing about our platform, it integrates with our team and we're able to remote in rather than.
just fly out if that's the case. then the reports are also great because you can do the process rewind where it allows you to go back in time and see exactly what the operators did and if something broke you can see what was the cause of that and prevent it in the future.
Markus Rimmele (10:49)
So
it's kind of like a black box function. So you see what went wrong and so you can evaluate of what are problems and stuff like that. I really like that connectivity you put into there and have more or less preventive predictive maintenance, IoT functionality, ⁓ remote support, all put in that as typically in this
Karen Escobedo (11:01)
Yes.
Mm-hmm.
Markus Rimmele (11:18)
special applications, they still run kind of like offline and it's a pure visualization at that location. And if you need support, it's always complicated as I assume that's this, the stretchers are not operated in downtown Atlanta with a great 5G network and connectivity. They're somewhere out in the woods, right?
Karen Escobedo (11:37)
Nah.
Right, right, and that's I think where we come into play. We're able to help with that connectivity and make it more efficient for the support. As you know, downtime is costly and not to mention emergency support is even costlier. So having that remote connectivity built in with our equipment, it speeds up the support and sometimes it can even eliminate that emergency trip out there.
Markus Rimmele (11:54)
Mm-hmm.
And ⁓ other than in the dredging industry, you also do ⁓ PLC and drives technology. Do you have some other products in your portfolio in that area too?
Karen Escobedo (12:22)
Yeah, so we have the TS Pro Flow which is helping automate pumping operations and make the flow control more consistent and energy efficient. And we also have the Grab Max which is more for bulk material handling to give better control and reduce equipment wear.
Markus Rimmele (12:27)
Mm-hmm.
And in what industries is this used? Kind of like in wastewater or ⁓ tell us ⁓ a few applications of this product.
Karen Escobedo (12:51)
Yeah, that one's more for the wastewater industry, and as well as the dredging industry as it can be used in a little bit of both. Yeah.
Markus Rimmele (12:55)
Mm-hmm.
Very cool, so you have actually quite a wide portfolio of things. Have we missed any product you have other than the dredgers and the pump controllers?
Karen Escobedo (13:14)
Nope, that's it for right now for the products that we have developed.
Markus Rimmele (13:17)
Okay, so that's the two areas you guys focus on. That's great. ⁓ In terms of manpower, what type of people are working at Dricefair? Are there more engineers, controls engineers, mechanical engineers? Tell us a little bit about that.
Karen Escobedo (13:23)
Yes.
Yeah, so we have two senior control engineers that are based out of Atlanta as well. We have a field service engineer and then we have partnerships where we have ⁓ two engineers. One does the electrical design for us and then another who's doing the software development. And we've all been able to really integrate well and work with each other to get ⁓ these products out and rolling. And I think our team is very smart, very capable and you know.
It's great when I go to site and I hear the positive feedback from our customers that they're able to solve the issues quickly, we're able to get any of their support resolved. our team is very capable and very smart.
Markus Rimmele (14:25)
And in terms of geography, are you guys focusing on more, as you guys are Atlanta based like us, more Georgia and surrounding states, everything in kind of travelable distance, or you do more or less the entire US or even North America?
Karen Escobedo (14:46)
Yeah, so I think we have a lot of customers primarily in the southeast and then in Texas. However, we have customers here and there around the states. We don't really try to just focus on one state or one region. If a customer calls and they need help and they're in Washington, we'll fly out to Washington. Wherever that is, we're there for them.
Markus Rimmele (15:10)
Good, that's the whole customer service approach. You guys are at the SPS Atlanta, the Smart Production Solutions trade show happening September 16 to 18 at the Georgia World Congress Center. What led you book a booth there and what is your expectation from that show?
Karen Escobedo (15:13)
Yes.
Yeah, so we actually became Emotron US partners a year ago and we decided this would be a great time to highlight these drives. So we have a cabinet on display and you know the audience there is our target audience for these drives, right? We're going to be able to show them how low maintenance these drives are. They're easy to use and they directly help reduce downtime and lower operating costs. So this was definitely a driving force in going to SPS Atlanta.
And then it's also our first trade show that we ourselves are participating in. So it's going to give us a chance to really put our name out there, show what we're capable of. We're going to have our dredge simulator on display. And I think it's going to give us the chance to show people our capability. We started developing this in early February, and we've made an incredible amount of progress. And we can also show people.
Markus Rimmele (16:19)
Cool.
Karen Escobedo (16:34)
Although this is for the judging industry, we're open and we're capable to provide simulators for any industry.
Markus Rimmele (16:41)
So that sounds really interesting. Especially I look forward to see that TRECH simulator and try that out.
Karen Escobedo (16:52)
Yes, we're excited to see, have people see and, you know, get any feedback as well if they think something could be implemented as well.
Markus Rimmele (17:00)
Yeah. Any hopes for this particular show as this is the first one of this SPS series in Atlanta. The SPS show itself originally from Germany happening every fall in Nuremberg there is very successful. I would say it's the trade show for
industrial automation, production, ⁓ manufacturing there and they're coming now first time to the US. What are your specific expectations there?
Karen Escobedo (17:35)
So I think it's going to go really well and we're excited to see everyone who attends and who's at the booth themselves. I think it's a lot of collaboration and opportunities to see what your peers are doing in industry, what you can do better. ⁓ And we haven't had the chance to go to the one in Germany, so I think it's going to be a really cool experience and see how it all comes together and hopefully do it again next year.
Markus Rimmele (17:58)
That's what we hope to and we at Digitalitum are there as well. I think we are even very close to each other on the ⁓ trade show floor so you can visit the Triceph and Digitalitum almost side by side.
Karen Escobedo (18:17)
Mm-hmm. Yes.
Markus Rimmele (18:19)
Very cool. ⁓ Switching topics a little bit, as a woman in manufacturing, ⁓ there are some challenges. ⁓ Do you have a unique perspective and what do you want to bring in your role at TriSphere for that?
Karen Escobedo (18:40)
Yeah, so I think my unique perspective, at least in my role, is that I don't come from a technical background, but I'm still able to communicate effectively with the customers. ⁓ Again, our engineers are very smart, but they go sometimes a little bit too technical with our customers to the point where they get lost. So I think I'm able to bring in that gap. I'm able to bridge that gap and really communicate efficiently to the customers and see how
Markus Rimmele (19:06)
Mm-hmm.
Karen Escobedo (19:09)
can help them and again I think ⁓ as a company we have a ⁓ people first perspective we want to help them not just sell things that they don't need so we're very involved with them and seeing how we can help them and and reach their goals.
Markus Rimmele (19:26)
Great. And on the flip sides, what do you see as the challenges for you going into that field?
Karen Escobedo (19:36)
So I, again, it's a male-dominated industry, right? There's no getting around that. I think a challenge specifically that I have had is having CEOs who say they're not sexist turn around to me and say, you you're a woman. You can't be in this field. You're not going to succeed. And although it is discouraging to me at times, I think it just fuels me more to prove them wrong and succeed.
And I think I've been able to see that success now even. I have customers who call me instead of my team first. If they need support with something, I'm the first one they call. And then I get everything coordinated from there and really meet their needs. And then again, I don't come from a technical background, but the challenge I have internally is sometimes, you know, what if I don't know enough to communicate well with the customer? But I've learned over the time, you know,
The customer doesn't know what I don't know. As long as I communicate well and confidently, they'll trust me. And I think that's, it's been, it's been working well for me. ⁓ I show my confidence and there hasn't been a time when the customer is like, you don't know what you're talking about, right? They see me being confident and they trust me. And I think that's, it's, it's a challenge. Of course, you know, everyone deals with it. ⁓ Maybe being insecure or not confident in yourself, but I think it's, I'm overcoming it.
I'm doing well.
Markus Rimmele (21:01)
That's great. I'm really confident that you see the opportunity there and bring your confidence and your growth ⁓ into this. ⁓ What could you tell ⁓ other women to join this industry? What are the benefits of going a career path like you?
Karen Escobedo (21:27)
Yeah, so think there's a lot you can gain from this industry. I've especially seen a lot more mentorship groups and leaders, women who are encouraging people to join and giving advice. And especially at trade shows, there's always a woman in manufacturing, a woman in whatever industry you may be in, podcasts, the speakers there who are willing to help you.
Markus Rimmele (21:49)
Mm-hmm.
Karen Escobedo (21:55)
and give you advice, how to navigate the industry. So I think that's really inspiring for other women in the industry. You can connect, see what their hardships are, learn from any mistakes they may have, and especially attending panels that highlight women leaders, I think is great. And I completed my master's program, so I just moved back to Atlanta, and I'm excited to join all these women in manufacturing groups and just learn and connect with others who are in the same industry as me.
Markus Rimmele (22:21)
Yeah, that is definitely the right thing to do. ⁓ Network and do networking in your industry and also kind of other near close industries is always good because on one side you get the connections, on other side you learn always new things and ⁓ never stop learning because so many things are changing. If we just think about
the influence of artificial intelligence on our life. ⁓ Like two years ago, did you know what chat GPT is?
Karen Escobedo (22:59)
Nope.
Markus Rimmele (23:01)
And
today, can you live a day without ChatGPT
Karen Escobedo (23:07)
No, no. I use it for everything. But it's very helpful. It's a tool. If you know how to use it right, it's going to make your life easier and even your work makes it easier.
Markus Rimmele (23:18)
And let's ⁓ talk a few minutes about that. What are some use cases, applications, tasks ⁓ where you enable the help of artificial intelligence?
Karen Escobedo (23:34)
So for my specific role, ⁓ business development, I think what I use AI for is to help, ⁓ technical-wise, ⁓ understand things at a basic level and then go a little bit more in depth to the point where it can help me create sort of like study flashcards or guide sheets that I can look back on and build up my technical knowledge. I think that's been great. ⁓ Without it, I think...
I would still be learning, but it would definitely take more time. And then the great thing about it too is that it ties everything that I'm asking back to Trisphere and how I can use that knowledge I gained to be better. ⁓ And then I think it also helps us sometimes even for quoting projects, right? We give it what we're going to do, not in depth, but just the right amount of information. And it's very accurate on how
Markus Rimmele (24:15)
Mm-hmm.
Karen Escobedo (24:31)
It estimates how long a project should take for us and it cuts back that time spent on our end of quoting projects and it helps us get those quotes out quicker and it's a great tool.
Markus Rimmele (24:44)
That was now mainly on ChatGPT and all what's possible in there. ⁓ Have you tried out or worked with other AI tools on the market?
Karen Escobedo (24:59)
Yeah, so I have not, but our team uses Claude AI, specifically our ⁓ software developer. He uses that as it's a little bit more beneficial to him than ChatGPT or Gemini is. And he's given us positive feedback that it's definitely a tool to use and that it's worth ⁓ spending that monthly amount. And I think...
Markus Rimmele (25:03)
Mm-hmm.
For what
is that used particular? Can you tell us a little bit more? Is that more on the software code development or?
Karen Escobedo (25:32)
Yeah, so he uses it a little bit more for that software code development. Sometimes debugging, might run into some issues, so he needs to use that. ⁓ And I think that's mostly the software side that he uses it for.
Markus Rimmele (25:46)
Have you guys used other AI tools ⁓ more on the machine or treasure site to evaluate machine data and kind of get insights out of this for use cases like, for example, predictive maintenance?
Karen Escobedo (26:04)
Yeah, so we have not yet, but that's an area that we're going to expand into and we're looking into. I think it's definitely going to be very helpful, especially the preventative maintenance side, right? If you see something needs to be replaced soon, you know before you reach that point to replace it or whatever. And I think it's going to be very beneficial to the customers. It's going to help reduce downtime and costs and everything. So that's what we want to head towards. We're not there at this moment, but I think.
Everyone in the industry wants to get to that point,
Markus Rimmele (26:36)
What is your personal view on AI as there is this public discourse that on one side AI can take jobs away, on the other hand, it also can be beneficial. ⁓ Where do you stand on that?
Karen Escobedo (26:56)
Yeah, so I think I lean a little bit more on the sides of it's very beneficial, especially if you use it in the right way. I think, you know, if you use it to learn more, maybe give you summary on what you're doing in work, it can help make your life easier by speeding up what you're doing, automating certain aspects of it. But then I think there's also that flip side, right? If you depend on it too much, you're not.
going to be learning and advancing. it's about finding a balance using both. But I am on that side of that. AI is going to help us. It is helping us. And I see it in my everyday ⁓ life helping me ⁓ be more efficient. yeah.
Markus Rimmele (27:40)
And do you see people still not using or not familiar with this tools specifically JetGPT at all? And what can be done that in general ⁓ people adapting more and learning more about AI and the benefits out of this?
Karen Escobedo (28:00)
Yeah, so I think there's still a lot of people who don't use ⁓ AI, specifically, chat GPT. And I think that might just be they don't know how to use it or what it's for. And I think the easiest maybe approach to it might just be seeing it as a Google, but it just gives you everything so you don't have to spend several hours researching, right? Like especially a simple thing, like planning a trip, you can just tell chat GPT, hey, I'm going to New York City during these dates. Can you give me an itinerary?
And that cuts down a lot of your time that you would spend researching the city, hotels, what to do. And especially if you're going during a busy season, it can tell you, hey, it's the busy season. Don't forget this. I would recommend doing this. I think start small and then work your way there to make your life easier.
Markus Rimmele (28:47)
Yep,
that's actually a good example. ⁓ Coming towards the end and looking ahead, ⁓ what's ⁓ next with Tricephare? You mentioned already a couple of things. Do you have more in mind?
Karen Escobedo (29:05)
Yeah, so definitely the dredging industry, it's our key focus to help our customers fully automate their dredge operations within the next year or two. And we believe this has huge potential, right, to improve safety, efficiency, and reliability in this space. And our idea is to have them remote in and just see what's going on with the dredge. And then beyond that, we're continuing to grow our technical support and system integrations offerings.
to continue meeting the needs of our clients and just helping modernize their systems in the best way for them.
Markus Rimmele (29:40)
Very good. ⁓ Finally, how can listeners connect to you?
Karen Escobedo (29:46)
either going to our booth at the SPS event, 929, or directly through LinkedIn. I'm always open to connecting with people and seeing how we can connect.
Markus Rimmele (29:50)
Mm-hmm.
and we will put your LinkedIn profile down in the show notes. Karen, thank you so much for joining the Digitalitum podcast at the intersection of manufacturing and digital transformation. And I guess we see each other in person at the SPS Atlanta, September 16 to 18 at the Georgia World Congress Center right next to the Mercedes-Benz Stadium.
Karen Escobedo (30:02)
Yes.
Yes, I'm excited to see everyone there and to meet you there as well.
Markus Rimmele (30:29)
Thank you very much.
Karen Escobedo (30:31)
Thank you.